Branddi Blog - Brand Protection Insights

Recent articles

• Unauthorized seller: how to identify and remove anyone selling your brand without permission on Mercado Livre

  How to identify and remove unauthorized sellers on Mercado Livre? Learn the step-by-step to protect Buy Box, MAP, and reputation with Branddi's strategic monitoring and takedown.

• World Cup 2026: the early explosion of fake sites and products has already begun

  The 2026 World Cup is still far away, but fraudsters are already creating fake sites for jerseys, tickets, and official products. Discover the phenomenon and how Branddi's intelligent brand protection removes threats before the peak.

• Valentine's Day 2026: why this date is one of the biggest targets for fraudsters

  Valentine's Day 2026 is one of the favorite dates for fraudsters. See how fake sites of flowers, chocolates, and jewelry explode and how Branddi's intelligent brand protection guards your sales and reputation.

• Cloud Code and Low-Code: the double-edged sword accelerating fraud against brands

  Cloud Code and low-code accelerate innovation, but also let fraudsters create perfect replicas of your brand in minutes. See how Branddi's intelligent brand protection turns speed into security.

• Mother's Day in the beauty sector: when the competition starts before the date

  The competition for Mother's Day intensifies as early as the beginning of the year, driving up media costs and requiring brands to plan ahead.

• The X-ray of Brand Bidding: how much does your brand lose to freeloaders on Google?

  Discover how much your brand loses in clicks and sales to Brand Bidding. See the full X-ray of the problem and how Branddi's intelligent brand protection eliminates freeloaders and reduces CPC.

• It Has Never Been More Important to Protect Your Brand

  We are living through the greatest digital behavior transformation. The brand has become the most valuable asset — and the most attacked. Understand why protecting your brand is urgent in 2025.

• The rise of branded CPC in the cosmetics market

  What explains the up to 31% increase in branded CPC? Check the data, the risks for seasonal campaigns, and the impacts on acquisition costs.

• Digital scams in the beauty sector: why they surge before major dates

  May records the highest number of digital scams against beauty brands. Discover the reasons and hidden risks for paid campaigns!

• CMO Summit 2026: everything about Branddi's participation in the event

  Branddi brings Intelligent Brand Protection strategies to Brazil's top marketing leaders.

• Learn why we'll be at Brazil's top marketing leaders summit

  Branddi is attending CMO Summit 2026 for the 2nd consecutive year to help major brands combat brand bidding, fraud, and unauthorized brand use.

• Branddi at CMO Summit 2026: win a spot at Joao Branco's Immersion at Desmarketing Day

  Branddi will be at CMO Summit 2026, March 25-26. Come exchange insights with experts, strengthen strategies, and discover how to protect the ROI of Brazil's biggest brands.

• Alexa+, Gemini, and ChatGPT: who controls discovery at the new top of the funnel

  AI assistants are replacing links with direct answers. Discover who controls brand visibility in the new digital funnel.

• Tourism: last peak season recorded around 60,000 digital scam attempts linked to the sector

  Branddi's survey shows an average of over 660 incidents per day during the 2025-2026 summer season.