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Brazil consolidates as a haven for online scams - is your brand the next target?

branddi · Published on June 10, 2025 · Updated on April 10, 2026

The digital age, along with an ocean of opportunities, has also brought with it a rising tide of threats. And Brazil, as highlighted in a G1 report on the explosion of virtual scams, has become an epicenter for unfair activities, with losses already reaching around R$ 2.3 trillion. turbulent situations, where one's own identity and relationship with the customer are exploited by fraudsters and competitors with predatory tactics.

The dimension of this vulnerability in the corporate environment is vast and requires a careful look. Read and understand how your brand may be at risk and what protection mechanisms are available with Branddi!

The digital siege: how brands become victims?

If for the consumer the scam often arrives via a fake message or a cloned website, for brands, the range of threats is even broader and more insidious.

A common tactic is "brand bidding", where competitors use the registered name of another brand in their own paid advertisements on platforms such as Google Ads.

The objective is clear: to divert qualified customers who were actively searching for the original company. Branddi, which monitors millions of ads monthly, notes that this practice can inflate the Cost Per Click (CPC) of brand terms by up to 90%, burdening victims' marketing budget.

At the same time, scams that exploit the identity of well-known brands are multiplying. This includes the creation of fake websites, which perfectly replicate official portals to sell non-existent products, collect data or carry out financial scams. href="https://branddi.com/pt-br/blog/pirataria-endemica" target="_blank">sale of pirated and counterfeit products on large marketplaces, which not only diverts revenue – which can erode, according to estimates, up to 25% of the revenue of certain brands – but also damages reputation and <a href = When purchasing a counterfeit product believing it to be legitimate, trust in the original brand is deeply shaken. This translates into an increase in the volume of complaints, overload on customer service teams and, in many cases, unexpected legal costs. revert.

Digital shielding: how does it protect your brand?

Faced with this complex scenario, brand protection in the digital environment requires more than simple surveillance: it demands intelligence, technology and specialized action.

And that's where solutions like Branddi come in: combining the power of artificial intelligence with the expertise of a team dedicated to 24/7 monitoring of all the main digital platforms in the world.

This way, your brand can guarantee a safer digital performance for itself and also for its consumers. However, that's not all: protecting your business against these actions also brings measurable results, such as: reducing inflated marketing costs, recovering misappropriated revenue and, above all, safeguarding the integrity of the brand and the trust of your customers.

Want to know more about the importance of protecting your digital assets? Come with Branddi and discover more about our shield marketing!

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