Marketing
How to boost your company's ROI with brand protection?
gustavo-mariotto · Published on · Updated on
In 2023, Brazil registered the opening of 859 thousand micro and small companies, which is equivalent to an average of 2.3 thousand new businesses of this size per day, according to a survey by Sebrae.
Faced with so many options, marketing strategies become fundamental for companies that want to stand out in their sectors. To achieve this, they invest in a striking visual identity, strategic online presence and effective advertisements. In addition, they seek structured partnerships and physical advertising, such as billboards.
Regardless of the form of advertising chosen, all brands have a common objective: to increase the profitability of their actions through ROI. To achieve this objective, well-structured planning is necessary, aimed at ensuring the best possible return.
Do you want to understand how brand safety can boost your company's ROI?
Continue reading!
After all, what is ROI?
ROI is the acronym in English for “return on investments”. This indicator is crucial for advertising campaigns, as it allows you to analyze the results and effectiveness of a marketing action.
The ROI calculation is simple: subtract the profit obtained from the costs of the action and divide the result by the total costs. However, it is important to consider all expenses, whether human, technological or financial.
In practice, this allows you to compare the different results obtained and prioritize the most advantageous moves for your business.
For example, if R$10 thousand were invested in an advertising campaign and the final revenue was R$20 thousand, the ROI is 100%.
This result is good, but there are ways to enhance it?
If your brand is not being protected and monitored, the ROI of your campaigns may be harmed. Unfair practices such as diverting leads, an increase in the number of frauds and other irregularities can steal a significant part of your company's profits and credibility.
To increase your company's profits, investing in brand protection is one of the strategic paths to follow. But how do these concepts combine?
Understand in the next topic!
How can brand protection help your company?
brand protection involves a set of strategies and measures to preserve the identity and reputation of a brand on the internet. As business operations expand online, brands are exposed to various threats to their intellectual property.
Digital protection focuses on mitigating these risks, ensuring that the company's image, products and services remain authentic, trustworthy and respected in the eyes of consumers and the market in general.
How Branddi works to protect your brand
To combat unfair practices in the environment digital, Branddi offers a range of actions to defend your online domain and credibility. This includes:
- Continuous monitoring and analysis of the results of sponsored campaigns;
- Identification of unfair competitors;
- Regulation of affiliates and partners practicing brand bidding;
- Sending friendly and extrajudicial notifications requesting the removal of terms and elements of the client brand.
Do like our customers and increase the performance of your campaigns with Branddi, reducing up to 70% of your CPC.
Get in touch with our commercial team and shield your brand's digital presence!